Further Investment in Fnatic: The World’s Leading Esports Organization
Hivemind is thrilled to announce that we have made a further significant investment in Fnatic, the world’s leading esports organization. With this investment, we are doubling down on our commitment to support Fnatic’s growth and vision as they continue to shape the future of esports as a global phenomenon.
Since its inception in 2004, Fnatic has been pioneering esports and setting new standards of excellence. Fnatic has amassed an impressive collection of trophies across multiple titles and regions. In 2023, Fnatic has cemented its dominance in VALORANT, the hottest new shooter game, by winning two prestigious VCT international events in a row, LOCK//IN São Paulo and Masters Tokyo. Fnatic has also maintained its status as a powerhouse in League of Legends, the most popular esports game in the world, by qualifying for the 2023 World Championship for the tenth time. Fnatic has also performed well in Counter-Strike: Global Offensive, one of the most iconic esports games of all time, by reaching the playoffs of two major tournaments, IEM Katowice and IEM Cologne.
But trophies are not the only measure of Fnatic’s success. Fnatic also boasts a loyal and passionate fanbase that spans across the globe. In the first six months of 2023, Fnatic has generated more social media engagements than it did in the whole of 2022, adding a whopping 216k followers to its already massive fanbase. Fnatic’s content team never ceases to amaze with its creative and engaging content that showcases the best of esports across its channels. For instance, Fnatic’s VALORANT YouTube channel exploded with over 32.5k new subscribers, a staggering 50% increase, and racked up over 6.2m views in Q2 2023 alone.
Fnatic is not only a founding member of the League of Legends European Championship (LEC) but also its most successful and decorated team, having won seven titles and reached four finals in the league’s history. Fnatic is also a trailblazer in VALORANT, which has taken the world by storm since its launch in 2020 and has become one of the most watched and played games worldwide. Fnatic is poised to play a pivotal role in shaping the future of sport at Riot Games, the developer of League of Legends and VALORANT, two of the most influential games in esports history.
The esports community has recognized and celebrated Fnatic’s achievements with numerous awards and accolades over the years. Fnatic will be represented at the Esports Awards 2023, with the Valorant team nominated for Team of the Year - the first to do it back to back - and Alfajer nominated for Esports PC Player of the Year for his standout MVP performance across the VCT this year.
Notably, Fnatic has also seen substantial and unprecedented success in digital in-game item sales this year, notching 4x growth over the past 3 years in a category that we view as having continued strong potential. This is in large part due to Fnatic’s exceptionally vibrant brand story and clear dedication to their players, paired against a macro backdrop that has a growing portion of the global population leaning into digital items as superior methods of expression versus traditional physical merch.
As Fnatic gears up to celebrate its 20th anniversary next year, we are thrilled to be part of their journey and help them reach new heights of glory. We share Fnatic’s passion for excellence, innovation, and community, and we look forward to working together to create memorable experiences for fans and players alike. We believe that Fnatic has a bright future ahead, and we can’t wait to see what they will accomplish next.
#alwaysfnatic